Yassine TRIKI
Yassine TRIKI
Understand, anticipate, transform.
As a digital transformation consultant and founder of MCG, I help businesses and individuals navigate technological, social, and economic shifts.
What I do:
- Digital transformation consulting
- Creation of digital twins for individuals
- Conferences, analysis, and strategic foresight
I am a consultant and entrepreneur with a systemic and pragmatic approach to digital transformation. Trained in design, I have conducted research on collective intelligence and decentralized organizations, and I am passionate about analyzing social, economic, and cultural transitions.Having evolved in an unstable post-revolutionary context, I’ve developed a unique expertise in crisis navigation and strategic anticipation. My journey has also led me to collaborate with major companies like Ubisoft and Technicolor, giving me valuable insights into the internal dynamics of large organizations.Today, I lead MCG, a company specialized in creating digital twins for individuals. In parallel, I support companies and individuals through their transitions, by combining design, technology, semiotics, and foresight.
Why trust me?
- Systemic vision
- Semiotic reading of change
- International and crisis-environment experience
- A blend of strategy, design, and technology
Why this website?
In the age of all-digital everything, one can no longer grow without online visibility. Today, having a digital presence is not a luxury — it’s a necessity: to share ideas, express views, or simply exist in an interconnected ecosystem.For a long time, I prioritized projects, clients, and ideas… while setting aside my own public image. But one cannot be an expert in digital transition while neglecting their own digital transformation. This website is a turning point — a space to assert who I am, what I do, and why I do it.It’s a showcase, but also a meeting place. A space to share my analysis, convictions, and to support those who also want to find their place in a changing world.